1. Product-Only Shots (White Background)

Focus: Presenting the product clearly and accurately.

Background: Typically a clean, white, or neutral background that allows the product to be the center of attention.

Use cases: Product listings, catalogs, online marketplaces like Amazon, Etsy and eBay.
Key benefit: Allows customers to examine the product without distractions and see its details clearly.

2. Scale Shots

Focus: Providing a visual reference to help customers accurately assess the product’s size.

Method: Including an object or person of known size next to the product.

Key benefit: Reduces product returns and customer dissatisfaction by setting realistic expectations for the product’s dimensions.

3. Group Shots

Focus: Showcasing multiple products together, emphasizing variety or bundles.

Use cases: Displaying collections, bundles, or different product variations, like a skincare kit or clothing items that complement each other.

Key benefit: Helps customers visualize product assortments and see how items look together, encouraging larger purchases.

4. Detailed Shots

Focus: Zooming in on specific features, textures, or intricate details of the product.

Use cases: Jewelry, watches, cosmetics, or any product with fine details that need highlighting.

Key benefit: Highlights quality and craftsmanship, appealing to discerning buyers and addressing potential customer questions.

5. Packaging Shots

Focus: Displaying the product’s packaging.

Use cases: Showing how the product will look when it arrives, especially important for gift items or subscription boxes.

Key benefit: Enhances the unboxing experience and conveys a sense of brand professionalism and value.